In-depth Interviews A Division of KR Kelton Research
Who
Where
Malls
On The Street
Conventions/Special Events
Workplace
Bars/Clubs
In Home
How
Finding your true purchasers and fans through point-of-purchase interviews
Malls
Whether you’re looking for a broad cross-section of consumers, specific core purchasers, or young trendsetters, America’s malls provide access to virtually every type of consumer. Kelton’s StreetSmart Team will handle everything from arrangements with mall security to identifying and interviewing your most valued respondents – no matter how specific your demographic group.

We also utilize malls as a recruiting ground for our focus groups and other research. Mall intercepts allow us to find our specific target in their natural environment so we’re sure we are talking to the right people.

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Testimonials:

"They're strategic thinkers who truly understand the consumer's relationship with the brand. We've involved them as part of our team on all key decisions for their keen input and insight. Bottom line - they deliver."

- Anat Baron, mike's hard lemonade
IDI services are regularly used by: Anytime. Anywhere. Have Your IDI Conducted Today.
Learn why so many of America's top companies have engaged us to conduct In-Depth Interviews. For more information on how Kelton Research strategically thinks about In-depth Interviews, Contact Us Today.