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Focus Group Recruiting
Tired of conducting focus groups filled with “professional” focus groupers who don’t really know your product or service? StreetSmart Research has the answer. We don’t reuse the same participants from a database of people looking to make an extra buck. Instead, we take to the streets, malls, and conventions to find real consumers – individuals who really know your brand or service and can provide you with the type of actionable feedback you’re looking for. Here are a few of the benefits:
- Fresh Perspectives. We look for people who’ve never been in a focus group before – and choose to participate not for the money but out of personal interest.
- Real Insight. Since we’re conducting point-of-purchase recruits, we can ensure that these individuals are your true consumers – they know your product or service inside and out.
- Lively, Engaging Groups. We’ve all sat in focus groups recruited from databases where conversation is slow, participants are bored, and clients are unhappy. That doesn’t happen when you’re talking to real consumers. They’re interested and interesting – and it shows in the results.
If you’d like Kelton’s StreetSmart team to recruit your focus groups, don’t hesitate to call. We’re happy to provide you with any additional information you need to make the switch to the StreetSmart recruit.
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Testimonials:
"The work is completed effectively, efficiently, and intelligently every time, and they're always looking to deliver more than you expect."
- David Sampson, American Cancer Society |
