In-depth Interviews A Division of KR Kelton Research
Who
Where
How
Benefits of StreetSmart
Focus Group Recruiting
Going where traditional research methodologies can’t and don’t
Benefits of StreetSmart
StreetSmart Research eliminates the restrictions of traditional research by taking the interview directly to the consumer. By applying elements of trend-watching and grassroots marketing to market research, results have both the authority of quantitative research and the insightfulness of qualitative studies. How does it work?
  • We begin by identifying the ideal location to target your audience – assuring any necessary permissions and identifying the times and days that allow for the highest volume of foot traffic.
  • Our team then designs a custom survey to fit your needs, working with you every step of the way from conceptualization to analysis.
  • The survey is fielded in-person by our highly trained StreetSmart Team. Depending on budget, we’ll spend a period of hours, days, or even weeks conducting in-depth interviews in the field to tally the necessary responses and ensure the most qualified and articulate participants.
  • Our Analysis & Recommendations provides direct, actionable advice based on consumer feedback.


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Testimonials:

"The work is completed effectively, efficiently, and intelligently every time, and they're always looking to deliver more than you expect."

- David Sampson, American Cancer Society
IDI services are regularly used by: Anytime. Anywhere. Have Your IDI Conducted Today.
Learn why so many of America's top companies have engaged us to conduct In-Depth Interviews. For more information on how Kelton Research strategically thinks about In-depth Interviews, Contact Us Today.