In-depth Interviews A Division of KR Kelton Research
StreetSmart Research Team
Why Conduct In-Depth Interviews
The StreetSmart Process
An inside look at the unique methodology that drives our StreetSmart interviews
The StreetSmart Process
What StreetSmart option is right for you? We construct each unique in-depth interview methodology by garnering comprehensive answers to the following questions from your team:

Who?
Who’s your target audience? Accurately defining your ideal respondents allows our research team to tailor a methodology and location specifically to your needs.

Where?
Where is the best place to conduct the research? We’re not bound by the traditional walls of research – the phone and internet. We’re able to go virtually anywhere to find the right persons to talk to. Where does your research need to go?

How?
How can we best generate the most appropriate feedback for your research needs? By combining two proven research methodologies in one, we’re able to deliver statistically significant findings in a qualitative setting. How can StreetSmart work for you?

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Testimonials:

"The Kelton Team gives us a different perspective. They are bright, fast, and insightful. But more importantly, their recommendations are actionable and unusually effective."

- John Miller, NBC Television
IDI services are regularly used by: Anytime. Anywhere. Have Your IDI Conducted Today.
Learn why so many of America's top companies have engaged us to conduct In-Depth Interviews. For more information on how Kelton Research strategically thinks about In-depth Interviews, Contact Us Today.